I love the warm colors produced by my personal Fujifilm recipe.
It makes the colors look as if the camera is viewing through sunglasses.

My personal favorite Fujifilm recipe for X-Trans IV sensors

Classic Chrome
Grain: Weak Small
Color Chrome Effect: Weak
Color Chrome Blue: Weak
White Balance: Auto / R +7 / B-7 (important!)
Dynamic Range: Auto
Tone Curve: +0 / -0
Color: +3
Sharpnes: -2
Noise Reduction: -4

I recommend to reduce clarity in post production to -20 or -30 and to slightly edit the tone curve especially in the corners.